Blog and Updates

Hospitality’s fastest-growing revenue channel is also the one most operators set up once and forget. Here’s how to think about the opportunity you’re sitting on.

Santa is not the only one keeping a list this year. A few small choices decide whether your venue makes the most of the biggest gifting season or leaves easy wins on the table. So we made a list, checked it twice, and rounded up the naughty habits to drop and the deadlines to circle in red.

The numbers are in and they are brilliant. The best bit? They belong to our customers. Here is everything they pulled off, and with the busiest gifting weeks still ahead, how you can get in on it this year.

Getting your gift cards Christmas ready is easier than you think. And the best bit? Most of it can be done right now, while things are calm. So here are our favorite tips to get everything set up, sorted and ready to sell, long before December rolls in.

Most pubs think of gift cards as something they sell. The bigger opportunity is a pot of money already out there, already bought, and looking for somewhere to be spent. Here is how Foodie Favourites lets your pub tap it, with no upfront cost.

Monetary gift cards are easy to forget. Experience gift cards get a date in the diary. Here's how to turn the masterclasses, tastings and events you already run into gift cards that bring new guests through your doors and keep them coming back.

Foodie Favourites puts your pub on the gift card shelves next to brands like Five Guys, Nando's and Wagamama, with no upfront cost and nothing to pay until a card is spent with you. Watch Ross Barringer and David Walsh of Blackhawk Network break down how it works and why it's a genuine new revenue stream for pubs.

In this webinar, Toggle’s Holly Ritchie is joined by Andre Johnstone of Upside London, one of our Professionals, who grew Wagamama’s gift card programme from £300k to over £3m and took Côte past £2m in just two years. Together they unpack where the real gift card revenue is hiding and how to go after it.

We’ve launched Foodie Favourites with Black Hawk — the UK’s first multi-brand hospitality gift card, giving our operators access to the £8bn gifting market, £300m+ One4all spend, and launching in Tesco this October.

Here at Toggle, we’re all about helping hospitality brands be part of those memorable moments for your customers and add to your revenue while you’re at it. So we challenged our fulfilment partner to launch a brand-new product: Greetings Gift Cards.

With over £1.3 million in Father’s Day gifting through Toggle, 2025 proved that last-minute shoppers, simple campaigns, and occasion-specific promos still drive serious results.

‍Gift cards aren’t just a seasonal thing. They’re a year-round opportunity that can boost your revenue with little effort.

How did sales shape up? What trends stood out? And what can we take away for next year?

Discover how sustainable gift cards from Green Gift Cards and Toggle are transforming gifting into a planet-friendly practice for every occasion.

Leverage National Days to engage customers, boost visibility, and drive sales with creative campaigns that align your brand with popular celebrations.

Look back on our month of November.