Blog and Updates

Monetary gift cards are easy to forget. Experience gift cards get a date in the diary. Here's how to turn the masterclasses, tastings and events you already run into gift cards that bring new guests through your doors and keep them coming back.

Foodie Favourites puts your pub on the gift card shelves next to brands like Five Guys, Nando's and Wagamama, with no upfront cost and nothing to pay until a card is spent with you. Watch Ross Barringer and David Walsh of Blackhawk Network break down how it works and why it's a genuine new revenue stream for pubs.

In this webinar, Toggle’s Holly Ritchie is joined by Andre Johnstone of Upside London, one of our Professionals, who grew Wagamama’s gift card programme from £300k to over £3m and took Côte past £2m in just two years. Together they unpack where the real gift card revenue is hiding and how to go after it.

We’ve launched Foodie Favourites with Black Hawk — the UK’s first multi-brand hospitality gift card, giving our operators access to the £8bn gifting market, £300m+ One4all spend, and launching in Tesco this October.

Here at Toggle, we’re all about helping hospitality brands be part of those memorable moments for your customers and add to your revenue while you’re at it. So we challenged our fulfilment partner to launch a brand-new product: Greetings Gift Cards.

With over £1.3 million in Father’s Day gifting through Toggle, 2025 proved that last-minute shoppers, simple campaigns, and occasion-specific promos still drive serious results.

‍Gift cards aren’t just a seasonal thing. They’re a year-round opportunity that can boost your revenue with little effort.

How did sales shape up? What trends stood out? And what can we take away for next year?

Discover how sustainable gift cards from Green Gift Cards and Toggle are transforming gifting into a planet-friendly practice for every occasion.

Leverage National Days to engage customers, boost visibility, and drive sales with creative campaigns that align your brand with popular celebrations.

Look back on our month of November.

Smooth sailing for Black Friday on Toggle! 🚀

Take a look back at the month of September

‍Find out more about issuing Toggle codes via your Airship platform.

Discover how Toggle can handle your print and fulfilment needs with custom-designed, eco-friendly options.

Discover how Father's Day sales soared by 56% and £1 million in gift cards sold. Click to uncover key insights for boosting your sales!