Foodie Favourites Webinar Recap: How Toggle and Black Hawk Are Shaping the Future of Hospitality Gifting

This morning, our CEO Dan Brookman hosted a quick but powerful session to share some exciting news: the launch of Foodie Favourites, a brand-new partnership between Toggle and Black Hawk, one of the world’s leading gifting businesses.

If you missed it, don’t worry, you can watch the full webinar here but we’ve also pulled together the key insights and takeaways below.

Who Are Black Hawk?

For anyone unfamiliar, Black Hawk are a giant in the global gifting industry. They manage vouchers and gift cards for brands across the UK, the US, and 27 other countries, with a staggering $30 billion annual turnover.

In the UK alone, gifting is worth around £8 billion and now, thanks to this partnership, hospitality operators using Toggle can tap directly into that market.

Why This Matters for Hospitality Operators

The Foodie Favourites launch isn’t just a technical integration or a new distribution option. It’s a step-change in how hospitality can think about gifting.

Here’s what it unlocks:

• Mainstream visibility: Hospitality gift cards will now be stocked in the same spaces as household-name retailers, meaning your brand is no longer hidden behind your own channels.
• A bigger slice of consumer spend: With gifting spend often dominated by retail, this puts hospitality brands in front of customers who may not have considered a restaurant, pub, or hotel experience as their go-to gift.
• Diversified sales: Online sales will remain strong, but physical and retail distribution opens up entirely new audiences — from last-minute gift buyers to those who prefer a card-in-hand purchase.

Industry Context: Why Now?

The timing couldn’t be better. In recent years, gifting has moved from being a nice-to-have to a critical revenue stream for operators. Post-pandemic, consumer appetite for experiences has soared, and gift cards offer a way to tap into that demand.

At the same time, partnerships like Foodie Favourites demonstrate a broader industry trend:

• Hospitality is competing directly with retail for gifting share.
• Customers want choice and convenience — whether that’s clicking “buy now” online or picking up a card in-store.
• Experience gifting is growing — and restaurants, pubs, and hotels are perfectly placed to benefit.

By joining forces with Black Hawk, Toggle is helping operators not just keep pace with these trends but actively lead the way.

What’s Next?

The Foodie Favourites programme is just getting started. Over the coming months, participating brands will see their gift cards reach entirely new audiences, giving operators:

• Greater brand visibility.
• Access to retail-driven gifting spend.
• Another proven way to grow revenue year-round.

For Toggle, this is more than a product launch — it’s the realisation of a long-term vision to transform how hospitality approaches gifting.

Watch the Webinar Replay

Want to hear it all in Dan’s own words? You can catch the full session here.

 If you want to know how to get involved with Foodie Favourites, reach out to us here 👉 https://www.usetoggle.com/all-about-it/foodie-favourites#get-started

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