Pack your bags, Togglers, we’re off on a Christmas Journey.

This year, we’re charting a course through festive prep and sales success. Each stop along the way brings you closer to your destination: a stress-free, sales-soaring Christmas.

As you travel the map, collect all the stamps and uncover postcards packed with festive wisdom, from fulfilment tips to campaign inspiration.

By the time you reach the final stamp, you’ll have mastered the journey and earned yourself a well-deserved festive break.

Your map to the merriest season yet!

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Gallery

The journey ahead

Stop 1
Ready for Departure
The journey to a successful Christmas starts here.
We’ll look at key festive dates, setting up your shop for success, and building a strategy.
Oct 29th
10:15am
Stop 2
Season's Greetings
Positioning print & prepping for Black Friday, this session covers how to make your physical offering shine.
Nov 3rd
10am
Stop 3
The Gift Game
We’ll explore festive marketing ideas, promotional offers, and ways to tap into corporate gifting to boost December sales.
Nov 7th
2pm
Stop 4
The Great Bounce Back
Keep the momentum going post-Christmas. Let's dive into gamification and clever campaigns to drive January visits.
Nov 18th
10am
Stop 5
Selling the Season
Learn how to use social media to sell gift cards naturally, engage your community, and turn followers into festive spenders.
Nov 20th
10am
Stop 6
The Final Countdown
Black Friday week is here. Are you ready? Join us for last-minute tactics, email and social push ideas, and proven ways to maximise sales during the biggest shopping weekend of the year.
Nov 24th
2pm
Stop 7
Christmas Eve Energy
The final stretch! We’ll run through last-minute checks and clever ways to keep sales flowing right up to Christmas Day.
Dec 10th
10am

Blog

Gift Cards are in growth – Are you?

Hospitality’s fastest-growing revenue channel is also the one most operators set up once and forget. Here’s how to think about the opportunity you’re sitting on.

Learn more
Naughty or Nice? Your Toggle Christmas checklist

Santa is not the only one keeping a list this year. A few small choices decide whether your venue makes the most of the biggest gifting season or leaves easy wins on the table. So we made a list, checked it twice, and rounded up the naughty habits to drop and the deadlines to circle in red.

Learn more
Toggle x storekit: gift cards, sorted at checkout

Toggle gift cards have found another place to spend themselves. They can now be redeemed directly through storekit, named one of Startups 100's most promising UK businesses of 2025, and the order-and-pay platform behind guest experiences at Pizza Pilgrims and Ballie Ballerson.

Learn more

🎄 Countdown to Christmas 🎄

The magic is almost here!

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Santa's sleigh is getting ready!

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