Pack your bags, Togglers, we’re off on a Christmas Journey.

This year, we’re charting a course through festive prep and sales success. Each stop along the way brings you closer to your destination: a stress-free, sales-soaring Christmas.

As you travel the map, collect all the stamps and uncover postcards packed with festive wisdom, from fulfilment tips to campaign inspiration.

By the time you reach the final stamp, you’ll have mastered the journey and earned yourself a well-deserved festive break.

Your map to the merriest season yet!

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Gallery

The journey ahead

Stop 1
Ready for Departure
The journey to a successful Christmas starts here.
We’ll look at key festive dates, setting up your shop for success, and building a strategy.
Oct 29th
10:15am
Stop 2
Season's Greetings
Positioning print & prepping for Black Friday, this session covers how to make your physical offering shine.
Nov 3rd
10am
Stop 3
The Gift Game
We’ll explore festive marketing ideas, promotional offers, and ways to tap into corporate gifting to boost December sales.
Nov 7th
2pm
Stop 4
The Great Bounce Back
Keep the momentum going post-Christmas. Let's dive into gamification and clever campaigns to drive January visits.
Nov 18th
10am
Stop 5
Selling the Season
Learn how to use social media to sell gift cards naturally, engage your community, and turn followers into festive spenders.
Nov 20th
10am
Stop 6
The Final Countdown
Black Friday week is here. Are you ready? Join us for last-minute tactics, email and social push ideas, and proven ways to maximise sales during the biggest shopping weekend of the year.
Nov 24th
2pm
Stop 7
Christmas Eve Energy
The final stretch! We’ll run through last-minute checks and clever ways to keep sales flowing right up to Christmas Day.
Dec 10th
10am

Blog

Toggle’s official Christmas deadlines (a little August planning, a lot of December calm)

Right, deep breath. It's August, but this is the one bit of Christmas admin future you will thank present you for. Here are all the key dates for getting your Gift Cards designed, printed and looking glorious in time for the festive selling season.

Learn more
Toggled - July 2026

Well, what a month. July has been an exciting one here at Toggle. We dug into gifting with some brilliant people, welcomed a few lovely new faces, and kept making Toggle even better behind the scenes. Grab a coffee, here is everything that happened this month at Toggle.

Learn more
Toggle x Team Marketing: Annual Partner of the community behind hospitality marketing

We're so excited to be backing Team Marketing, the 900-strong community built for the people behind hospitality marketing! It runs on the same idea we love at Toggle: that generosity is everything. What started as a WhatsApp group in 2020 has grown into a thriving network of marketers, operators, agencies and freelancers, all freely sharing their time and know-how to help each other do their best work. As headline sponsor, our job is a happy one: to put a bit of fuel behind what already works so beautifully!

Learn more

🎄 Countdown to Christmas 🎄

The magic is almost here!

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Santa's sleigh is getting ready!

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