Introducing Greetings Gift Cards: Your way to get onto the mantelpiece (literally)

Here at Toggle, we’re all about helping hospitality brands be part of those memorable moments for your customers and add to your revenue while you’re at it. So we challenged our fulfilment partner to launch a brand-new product: Greetings Gift Cards.

We officially introduced the range on our webinar last month, and some of our amazing Togglers are already onboard! (and if you missed it, don’t worry, we’ve got the lowdown right here).

So… what is a Greetings Gift Card?

Think of it as the lovechild of the greetings card you know and love and a Toggle gift card. Designed to be gifted, kept, and proudly displayed on mantelpieces and shelves in homes and offices across the UK, these cards offer an emotional connection that starts before the recipient even walks through your doors.

Each A5 fold-out card includes a pop-out, scannable gift card that is fully branded, beautifully printed, and sent straight to the recipient’s door.

Why we made them

This idea was born during a product catch-up with our partner. They showed us a project they'd recently worked on, and Dan, Airship & Toggle CEO, had a lightbulb moment. “This could be a Toggle gift card!”

And just like that, greetings gift cards were born.

Fast forward a few months, and here we are, bringing you a new way to turn those everyday gifting moments (and the big ones too) into brand love and spend.

Let’s be real, digital gift cards are great (and sell brilliantly), but they can sometimes lack that emotional touch. Our Greetings Gift Cards fill that gap. They're ideal for birthdays, graduations, thank-yous, get-well-soons, new jobs, new homes—you name it. And when they sit on the mantelpiece for a week, they keep your brand front and centre in the customer’s home.

What this could mean for your sales

We know physical cards sell. Toggle will power over £100 million in gift card sales this year and we believe Greetings Gift Cards could account for 5–10% of that.

With more gifting occasions, stronger emotional connections, and a tangible product landing directly to the recipient, this is your chance to boost sales without doing much heavy lifting.

Designed with flexibility in mind

You’ve got options. There are a couple of ways to get started:

Option 1: Off-the-shelf designs (£299)

• Choose 5 designs from our ready-to-go collection (think thank yous, birthdays, good lucks, and more)
• We’ll add your logo and brand copy (up to 300 characters)
• Quick turnaround and minimal fuss

Option 2: Fully bespoke designs (£750)

• 5 custom-designed cards based on your brief
• Tailored to your branding and occasion needs
• Ideal if you want something truly unique for your business

Both options are built for Toggle stores and are set up with Orion to handle all fulfilment.

How it works in your store

Each Greetings Gift Card can sit within a collection on your Toggle store, making it super easy for customers to browse. It’s the perfect upsell for shoppers looking for something meaningful and beautifully packaged.

Want to see it in action? Head to our demo store at joinerskitchen.co.uk and click into the Greetings Card collection.

What we need to get started

Set up takes around 2-4 weeks: 

• You send over your logos, brand copy, and brief (if going bespoke)
• We get your designs locked in
• We test and connect Orion to your Toggle store
• You go live!

It's super straightforward, and we’re on hand to support every step of the way.

Ready to make it happen?

If you want to add Greetings Gift Cards to your Toggle store and start selling a little more sentiment, just drop us a message at sales@usetoggle.com

Because nothing says “I love you” quite like a beautifully branded gift card… with a perforated pop-out.

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