£61 million of gift cards will be bought in November & December 2024

Toggletopia: a place where processes are automated, where giftcard sales fly in and profits soar - there may also be a few unicorns.

Step into our festive grotto, where we’ll reveal the secret formula for reaching your very own Toggletopia!
As Christmas approaches, we’ll guide you through our 10-step stairway to ultimate holiday bliss. By the big day, you’ll be relaxing in a state of Toggletopia while your sales soar.

This marks our 7th Christmas at Toggle HQ, and we've mastered the art of festive success. Stay tuned for exclusive tips on how to ace your holiday sales. Toggletopia is just 10 steps away—join us on the journey!

10 steps to Toggletopia

As the frost starts to settle and Christmas draws near, there's no need to panic - Toggle is here. Take a seat, grab a novelty mug and make sure eggnog is on tap because your journey to Toggletopia starts now.

Step 1

Deck the halls!

The first step to Toggletopia is making sure your shop is looking sharp for festive shoppers. Test the journey from start to finish—how smooth is the shopping process? Toggletopia tip: 75% of customers will be shopping on their phones, so make sure everything is sleek and mobile-optimised. After Christmas, remember to refresh your branding, don’t be that shop that leaves the Christmas decks up until February!

Step 2

Let's get physical

Believe it or not, 36% of shoppers still want something physical in the post! So, check your gift card stock and make sure you're ready to meet the demand. You’ve got until October 21st to lock in your custom on-demand Christmas designs!

Step 3

Treat your customers

Make this a Christmas to remember. Sleigh your sales by setting up a promotion. Our resident data analyst elf has the secret formula: a 20% discount hits the sweet spot for maximum returns. Prefer to offer added value instead? Give a fixed price—trust us, it works.

Step 4

"For Two" experiences – A festive favourite!

Consider offering different product types - tickets, gift cards and experiences - especially those "For Two." Our studies have shown that experiences with the words “For Two” in the title outsell any other experiences during the festive season.

Step 5

Collections are king!

Keep your shop organised and tidy with Toggle’s collections feature. Categorise collections by location, special event or recipient - Don’t forget your Christmas Collection—schedule it to pop up just in time and disappear before New Year!

Step 6

Keep your shop front and centre

You’ve got the goods, now let’s make sure they’re seen! Highlight your Toggle shop in social media posts, email campaigns, and in-venue signage. Think QR codes, upselling, and of course, prominent placement on your website — no one will need to hunt for it.

Step 7

Corporate gifting made merry

Don’t miss out on spreading the festive cheer to local businesses. With our brand new bulk order feature, it’s quicker than ever to make your brand the go-to for corporate Christmas gifting. Reach out to nearby workplaces and show them just how perfect your offers are for their team’s holiday presents!

Step 8

There is no ‘too late’

There's no such thing as “too late” in Toggletopia. Market right up until the wire, because believe it or not, some people are still making purchases on Christmas morning! Customise your emails on your Christmas products with a festive style and message: Did you know you can edit the gift email that goes out for each created product? Make each gift special in its own way.

Step 9

Boxing Day and beyond

We know we have our eyes on the sales on Boxing Day and your customers will too! Our previous years' post-Christmas sales data shows you could be missing out on a trick by not using this to your advantage.

Step 10

Bonus zen: January bounce-back

The festive frenzy is over but your sales don’t have to be. Not just yet! Plan a January bounce-back campaign to keep those venues busy. Maybe a New Year’s incentive, like extra value for redeeming cards before the end of January, could be just what Santa ordered.

With all that wrapped up, enjoy your well-deserved rest in Toggletopia. Whether it’s a bathtub of pigs in blankets, mulled wine by the fire, or an ultra-competitive game of Monopoly with the in-laws, take a moment to soak it all in - you’ve earned it!

Download the guide

Watch the recordings

Join our masterclasses

Toggle Time 4 presents: Toggletopia
This year, we're breaking it down. The elves have gathered together the 10 essential steps that will make your festive period a breeze.

Stick with us and you'll reach your own Toggletopia in no time.
‍

Read blog

From expert tips and case studies to best practices and pre-recorded tutorials, our resource hub will be packed with insights to boost your holiday success. Whether you're looking for fresh ideas or proven strategies, this grotto will be your ultimate one-stop shop for all things hospitality gifting.

Blog