Welcome to Toggletopia

Welcome to our Gifting Grotto! 🎁

Here, we’ll take you through 10 steps that will lead you straight to Toggletopia before Saint Nick even touches down.

“What’s Toggletopia?” we hear you ask, eyes wide with intrigue (and maybe a little confusion). Well, let us paint you a picture. Toggletopia is a magical world where gifting sales soar, hospitality venues buzz with excitement, and marketing teams finally kick back with a well-earned rest.

If you were to ask a ten-year-old, their Toggletopia might be a theme park with milkshake fountains as far as the eye can see. But for us, it’s all about winning at Uno after one too many mulled wines. Toggletopia can be whatever you want it to be, it’s yours for the taking.

Make a bit more sense? Perfect. 

Now, let’s talk about those 10 steps standing between you and that pure, holiday bliss. Buckle up, because the gates to Toggletopia won’t stay open all the way into January!

1. Deck the halls!: The first step to Toggletopia is making sure your shop is looking sharp for festive shoppers. Test the journey from start to finish—how smooth is the shopping process? Toggletopia tip: 75% of customers will be shopping on their phones, so make sure everything is sleek and mobile-optimised. After Christmas, remember to refresh your branding, don’t be that shop that leaves the Christmas decks up until February!
2. Let’s get physical: Believe it or not, 36% of shoppers still want something physical in the post! So, check your gift card stock and make sure you're ready to meet the demand. You’ve got until October 21st to lock in your custom on-demand Christmas designs!
3. Treat your customers: Make this a Christmas to remember. Sleigh your sales by setting up a promotion. Our resident data analyst elf has the secret formula: a 20% discount hits the sweet spot for maximum returns. Prefer to offer added value instead? Give a fixed price—trust us, it works.
4. "For Two" experiences – A festive favourite!: Consider offering different product types - tickets, gift cards and experiences - especially those "For Two." Our studies have shown that experiences with the words “For Two” in the title outsell any other experiences during the festive season. 
5. Collections are king!: Keep your shop organised and tidy with Toggle’s collections feature. Categorise collections by location, special event or recipient - Don’t forget your Christmas Collection—schedule it to pop up just in time and disappear before New Year!
6. Keep your shop front and centre: You’ve got the goods, now let’s make sure they’re seen! Highlight your Toggle shop in social media posts, email campaigns, and in-venue signage. Think QR codes, upselling, and of course, prominent placement on your website — no one will need to hunt for it.
7. Corporate gifting made merry:  Don’t miss out on spreading the festive cheer to local businesses. With our brand new bulk order feature, it’s quicker than ever to make your brand the go-to for corporate Christmas gifting. Reach out to nearby workplaces and show them just how perfect your offers are for their team’s holiday presents!
8. There is no ‘too late’: There's no such thing as “too late” in Toggletopia. Market right up until the wire, because believe it or not, some people are still making purchases on Christmas morning! Customise your emails on your Christmas products with a festive style and message: Did you know you can edit the gift email that goes out for each created product? Make each gift special in its own way.
9. Boxing Day and beyond: We know we have our eyes on the sales on Boxing Day and your customers will too! Our previous years' post-Christmas sales data shows you could be missing out on a trick by not using this to your advantage.
10. Bonus zen: January bounce-back: The festive frenzy is over but your sales don’t have to be. Not just yet! Plan a January bounce-back campaign to keep those venues busy. Maybe a New Year’s incentive, like extra value for redeeming cards before the end of January, could be just what Santa ordered.

So now that you know what it takes to reach Toggletopia, it’s time to start thinking about what it will look like when you get there! Maybe you’re lounging in a sleigh, winning at Christmas trivia… or perhaps you’re sipping hot chocolate from a mug that magically refills itself… maybe it’s fountains of mulled wine! 

Whatever your Toggletopia looks like, over the next couple of months we’ll be guiding you to yours with tips, tricks, and plenty of festive cheer 🎄🎁