Toggled – October 2026
October has been a cracker! Toggle Time has returned for the festive season, we sponsored Team Marketing’s The Big One in London and the countdown to Christmas is well and truly on. Here’s your catch-up from Toggle HQ.
Toggle Time is back, and your best Christmas is on the cards
Our biggest news comes with a bow on top. Toggle Time is four live webinars and two drop-ins, every Tuesday at 10am from 3 November to 8 December, live on Microsoft Teams, with practical advice from the Toggle team and two brilliant guests.
Pick your favourites or join us for the full set. Can’t make one on the day? Register anyway and we’ll send you the recording.
Session 1: Play your cards right this Black Friday
Tuesday 3 November · 10am · 45 mins
Last year’s Black Friday and Cyber Monday stats, the offers that worked and a step-by-step set-up, so you’re ready for the big weekend.
Session 2: A masterclass in filling stockings and tills
Tuesday 10 November · 10am · 60 mins
Professionals Alan Armstrong and Andre Johnstone pull back the curtain on getting Gift Cards onto Christmas shopping lists.
Session 3: Put January on the cards
Tuesday 17 November · 10am · 45 mins
January can feel very quiet. It doesn’t have to. Learn how December gifting keeps tables full into the new year.
Drop-in: Last orders, Black Friday
Tuesday 24 November · 10am · 30 mins
Thirty minutes, three days to go. Your pre-match team talk before the big day.
Register for the Black Friday drop-in →
Session 4: Turning the tables
Tuesday 1 December · 10am · 45 mins
Read your Black Friday results and keep sales coming right through December, so nobody’s left empty-handed.
Drop-in: Last orders, Christmas
Tuesday 8 December · 10am · 30 mins
One last look at your promotion, webshop and festive emails before the busiest fortnight of the year.
Register for the Christmas drop-in →
Fancy the full line-up in one place? See all six sessions on the Toggle Time page
October in numbers
Across the UK, a Toggle Gift Card was sold roughly every 18 seconds in October, and the festive rush hasn’t even started yet.
- 144,560 Gift Cards sold in the UK, worth £4.69 million
- 102,496 redemptions worth £4.26 million, spread across 86,433 different cards
- 572 clients selling at least one Gift Card
- Over 21,000 more sold in euros, US dollars and beyond
That’s a lot of future visits already on the books.
New venues on Toggle
A big warm welcome to our newest Togglers!
- Pret A Manger
- DRG Group
- Riley’s Sports Bar
- The Scran & Scalie
- Gigi Gusto Griglia
We’re chuffed to have you all on board, and we can’t wait to help you grow your gifting. Loungers has also added its Southville site, so the family keeps on growing.
The Big One: a proper day out
On 15 October, we headed to Big Penny Social in London as headline sponsors of Team Marketing’s The Big One. Danielle Humphreys, Fran Beckley, Holly Ritchie and Amy Mellors flew the Toggle colours, swapping Christmas plans and Gift Card ideas with some of the sharpest marketers in hospitality.
There were great talks, honest conversations and a room full of people who care about filling tables and bars. Exactly our kind of crowd! We love supporting the Team Marketing community, because when hospitality marketers come together to share ideas, the whole industry wins. A huge thank you to Glenda Barber and the crew for putting on such a fantastic event, and to all of you who came over for a chat. Same time next year?
Borrow a Black Friday brainwave
Floral makeovers, bonus bottles of prosecco and Gift Cards taking pride of place in every venue. Some of our Togglers have pulled off seriously clever gifting campaigns over the years, so we’ve rounded up our favourite wins from Parogon Group, Giggling Squid, The Cut & Craft Restaurants and Brewhouse & Kitchen, along with what made each one work.
Still mulling over your own offer? It’s packed with inspiration: Black Friday, Done Brilliantly: Our Favourite Customer Wins
The Winter Postage Series rolls on
Lesson Three: Give the bigger basket a reason to exist. Set a spend level just above your average order and lower the postage for anyone who reaches it. Suddenly one more Gift Card feels like the smart move, and that means more revenue up front, more visits later and new faces who’ve never stepped inside: Give the bigger basket a reason to exist
Missed the first two? Catch up on Lesson One and Lesson Two before the rush.
Always Evolving
Reporting has had a proper glow-up. You can now schedule any report to arrive by itself, daily, weekly, monthly or quarterly, so the numbers come to you. Whoever creates the schedule gets an email with a download link, valid for seven days.
The Balance Adjustments report flags free-of-charge adjustments, and Exports is now called Reports, with a brand new Summary page alongside it. We’ve finished things off with a handful of UI tweaks across the dashboard to keep everyday tasks nice and smooth.
Toggle Offers: 50% off Candid
A quick reminder that Toggle users still get 50% off their first six months of Candid Hospitality, all the way to the start of 2027. Send a Gift Card at any point in your hiring process, from before the first interview to the end of a trial shift, and every candidate becomes a potential guest: Toggle × Candid: 50% off your first six months
And that’s a wrap on October. Peak season is nearly here and Toggle Time is kicking off, so save your seat and we’ll catch you there. Until next month.
