#ComeBackStrong - How to avoid leaving money on the table, with James Newman, Brain Fuud

Most restaurants businesses are not pricing correctly, resulting in lost margin. In addition to this, many brands default to discounting which kills profit and damages brand image in the long term.

James Newman from Brain Fuud talks through why price is important in terms of profit; the role of marketing in pricing; consumer-orientated approaches to how you can be better at pricing; the uphill battle of discounting and the conundrum of volume vs profit.

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Register for James' free Come Back Strong training session on Thursday 18 March here: www.usetoggle.com/come-back-strong-masterclass-training-series