Hotels that plan, prosper: The Inn Collection Group's winning formula

Hotels that plan, prosper: The Inn Collection Group's winning formula

This Black Friday, hotels were making waves and soaring above and beyond their sales targets! 

For The Inn Collection Group, the goal was clear: utilise Toggle to drive gift card sales, providing value for customers while filling the books during the quieter months of January to March.

But how? 

To hit the ground running, The Inn Collection Group team leveraged Toggle’s flexible features with a super smart promotion:

⭐20% off gift cards – the sweet spot offer to drive customer engagement.

⭐Restricted validity – redemptions limited to bookings from January to 31st March, ensuring it targeted those quieter months.

⭐Estate-wide coordination – rolled out across all sites to fully maximise reach and impact.

⭐Exclusions – excluded peak periods like Christmas and New Year to boost profitability.

The results:

The campaign delivered impressive results. With a £164k overall purchase value, equating to £130k after the discount and an average order value of £64, this showed that spend per head was right up there. They also found that there was record-breaking participation across all sites, showcasing the true impact of estate-wide implementation.

A blueprint for success
What can other venues learn from The Inn Collection Group’s success?

• Embrace forward planning: Identify key sales opportunities and get planning early.
• Fully utilise Toggle’s features: Restricted validity and targeted discounts can boost your sales during quieter periods.
• Think estate-wide: Coordinating promotions across all locations amplifies the impact and reach. 

Rebecca Taylor, Revenue Manager at TIC weighed it on their success and Toggle strategy - “Voucher sales have experienced a remarkable year-over-year increase, reflecting growing customer demand and a shift toward more value-driven purchasing decisions. The Inn Collection Group have strived to provide value-for-money options throughout the year leading to this success.”

Looking ahead
This success story is a perfect roadmap for other hotels and hospitality providers in the industry. Whether you’re a single-site venue or a multi-location brand, with Toggle’s tools and a strategic approach, you too can unlock new revenue streams and achieve record-breaking results.

Ready to take your gift card strategy to the next level? Get in touch today to see how Toggle can work for you here.

And if you want to talk hotels and how we can fit into your world, contact our resident hotel guru, Holly Ritchie on Holly.ritchie@usetoggle.com.