#ComeBackStrong Masterclass sessions
Unlocking the Power of B2B Customers for Hospitality, with Tillo
During the past year the hospitality sector has needed to look at new and innovative ways to make sales and maintain business. In 2020, Tillo processed £2.3 million worth of sales for hospitality businesses to B2B audiences with an average value of £40 per gift card. These sales range from staff incentives to reward schemes, where companies are rewarding staff with food, drink, and hospitality gift cards. With the world of corporate work, and life as we know it permanently transformed, what can the hospitality industry do to get in front of a B2B audience?
This session is presented by Alex Preece, COO at Tillo and will allow you to:
* Understand the scale of the opportunity that reward and incentives programmes in the B2B space represent for the hospitality industry
* Learn how to unlock the potential of corporate gifting as an additional revenue stream in order to drive sales and brand awareness
* See how Tillo support the hospitality industry across the UK, generating millions of £s of revenue through gift cards in the corporate sector
Pricing - How to Avoid Leaving Money on the Table, with Brain Fuud
Delivered James Newman, founder of Brain Fuud, this webinar provides an overview of why pricing is important in terms of profit; the role of marketing; consumer-orientated approaches for how you can be better at pricing, and the uphill battle of discounting with the conundrum of volume vs profit.
The Lifecycle of a Bill, with White Doe
Ever wondered how sales translate into profits for a hospitality business? Using a typical bill of a pint of beer and a burger as a starting point, this training session will breakdown the common associated costs right down to profits.
By the end of this training session with Alison Wong, Founder of White Doe Consulting, you will have an improved understanding of the fixed and variable costs that go into each sale and therefore the profit margins of a typical hospitality business. Furthermore, you will understand why profit margins are not consistent with each sale, the tipping point for greater profits as well as how daily decisions impact a business’ profit levels.
Driving commercial success via on-demand delivery, with Fudami
Simon Browning is director of Fudami and helps hospitality businesses make money through on-demand food delivery. He has worked with the likes of Krispy Kreme, WGC, Whitbread, Greene King, Boost Juice Bars, Tesco and Morrisons, and specialises in on-demand food delivery (he launched and continue to manage Krispy Kreme's on-demand and scheduled delivery service); business creation and development across multiple channels (7figure EBITDA generation); brand partnerships and strategic partnerships for growth.
In this masterclass presentation, Simon chats about how businesses can drive commercial success via on-demand delivery and improving KPIs.
Five ways to make your hospitality bookings bounce back, with ResDiary
Let ResDiary teach you how to use a combination of booking channels, table management, payments, pre-orders, and data to ensure every booking delivers when we come out of lockdown.
Presented by Laurence Small, Senior Sales Consultant at ResDiary, this session will show how reservation tech is responding to changing consumer behaviour, and how you can harness it to bring success to your operation.
💥 Airship and Toggle are both free for new customers until June. Find out more here.
